Build Your Real Estate Brand with Social Media
With so many Social Media Platforms real estate agents want to know how to integrate social media into their businesses. The simple answer is, “You need to start” integrating social media today. Whenever I speak at a real estate office about social media the top complaints are, how do I find the time? Which platform should I add first? What should I share on social media? Where do I begin?
- Let’s start with social media platforms. There are hundreds of social media platforms available for personal and professional use. Of these platforms the top 5 social media tools are: Facebook, Twitter, Linked in, Pinterest and Google+.
When choosing a social media platform consider your sphere of influence. Is your sphere of influence on social media? Would your sphere interact with you on social media? If your sphere of influence is on social media, start with the platform they are using. If your sphere isn’t on social media I recommend picking one of the top THREE sites and perfecting it. Once you are proficient with that platform move on to the next. If you are not sure which social platform to select first consider starting in this order:
Once you’ve select the social platform begin using it today. Take the next 30 days to learn it. Take a class and watch how to videos.
What should you share? The best form of sharing is writing your own content, sharing photos and short videos. Your own content can be as simple as, “click now to buy or sell a home” then add the link to your website.
- Other places to find content to share include: kcmblog.com, www.DSNews.com, www.houselogic.com/members, and www.realtor.org. These are just a few examples. Do your own research to find content.
- Share market data from your Multiple Listing Service and your listings
How do I find the time to share? I’m already busy searching for new leads and managing my current inventory.
- Consider sharing one article a day. If you’re organized with your time plan your social media for the week. Facebook has a new feature that gives you the option to schedule your posts. Add your social media marketing time to your calendar. Then stick to it. Add social media apps to your smart phone so you can be social whenever you have a few extra minutes. If you’re tech savvy jump into HootSuite. A great way to manage your social media in one place.
When you take advantage of social media by sharing, engaging and posting great content your real estate brand improve. So what are you waiting for? Start today!