Each day presents an opportunity to build your brand, whether through social media, email marketing, networking, giving away educational content, or even direct mail. What do people know you for? Your brand isn’t built overnight, but it often feels like it emerges suddenly or unexpectedly when your hard work pays off.
Some might think I simply arrived at my current success without effort. That couldn’t be further from the truth. Creating content was not easy for me initially. Doing video felt daunting. My background—editing and creating content for a television program behind the scenes—helped build the skills I rely on today. It wasn’t a direct path, but it prepared me for the work I do now.
When building a brand, the best advice I can offer is simple: start and adjust. Some of you already have a clear vision of what you want to be known for. If you don’t, consider these foundational questions:
- What do you want to be known for?
- What do you want to educate others about?
- What platforms will you use to share your message?
- How will you reach the public?
Key Strategies for Brand Building
- Embrace Social Media: Social media is a free tool, and deciding to use it consistently is the first step. Start with one or two platforms that align with your target audience. Post relevant and engaging content to build trust and familiarity.
- Leverage Visual Tools: Use tools like Canva to create eye-catching graphics, infographics, and promotional materials. Professional visuals enhance your credibility and make your brand memorable.
- Adapt and Overcome: If you find yourself off track, don’t panic. Restart the next day or week. Consistency is key, but so is resilience.
- Start Simple: You don’t have to be everywhere or post daily. Commit to one or two posts a week and increase your frequency as you grow more comfortable.
- Integrate Your Efforts: Combine your online and offline strategies. Include your social media handles on direct mail and MLS digital cards. This cross-promotion strengthens your presence across multiple touchpoints.
How Are You Perceived?
Watch the Coffee with Carrie replay on YouTube or Instagram – click here for Instagram
Brand awareness isn’t just about visibility; it’s about perception. Have you ever wondered if your audience sees you as polished, professional, and approachable, or do you feel like you’re coming across as disorganized—“bed head,” as I like to say? Your content should reflect the persona you want to project.
Final Thoughts
Building a brand is a journey. It takes effort, time, and often trial and error. Focus on what you want people to know about you, the value you bring, and how you’re solving problems for your audience. Consistently educating, connecting, and engaging will help you establish a strong, memorable brand that grows with you.
Remember: It doesn’t have to be perfect to be powerful—just start, and adjust as you go. Learn with me. Access my FREE on demand class. “it’s the final countdown”. Click here
