Run Your Business Like A Business Series for REALTORS® Tip Two

Run Your Business Like A Business Series for REALTORS®  Tip Two

Whether you’re a new agent, seasoned agent or an agent that needs to jump start their business; generating leads is key for a real estate agents success.   If you read last week’s blog post you’ve already created a list of everyone you know in an excel spreadsheet.  If not, click to review.   After you’ve created a list of everyone you know, that could be a potential lead or referral source, you’ll have the ability to upload that data into your

• Multiple listing service
  • Many MLS’ allow you to create mailing labels
  • Email clients
  • And sort your list based on client status
• Email marketing tools like
  • Mail Chimp or
  • Constant Contact
  • Realty Juggler
  • New Panda
• Client relationship management tools (CRM)
  • Peak Producers – The Referral System Brian Buffini
  • Take advantage of the tools your company offers
• MSWord
  • a great way to create mailing labels or
  • form letters
• Upload that data into a marketing service tool to order postcards
  • You’ll need to convert the data into CSV format. Just save it in MSExcel as CSV.
  • If your company uses a post card company use it
    • Check out VistaPrint.com if you need postcards

Once you’ve chosen the tools that you would like to upload your database to, create a plan to email, mail, text, engage on social media and call your clients.

• Contact your Top clients monthly
• Mail something of value to your clients monthly
• Share market updates, local events, Real estate news and more to your social media sites at least once a day. The best times to post are 9:00am, Noon, 3:30pm, after 7pm and weekends after 10am.
• Don’t forget to ask your top clients for a referral
• Track your leads and where the lead is generated. Next week we will discuss the importance of your database.