Stay in Touch with Past Clients

Staying in Touch with Past Clients: Building Lasting Relationships

What is one occupation where you will never forget to stay connected? Do you know who your doctor is? Your dentist? How about your favorite teacher?

We never forget to see our doctors, but as an agent, it’s possible that people might forget about you. So, what are the best ways to stay in touch with past clients? There are numerous strategies to connect with your current, future, and past clients. The ultimate goal? To build a business by referral and to be the go-to person for everything. Are you the person that people will never forget, or the one they’ll call because of a great relationship?

While it’s crucial to continually add new leads to our database, it’s our past clients who often become our best advocates. Here are some tips for staying in touch with them:

1. Keep your mailing list current: Ensure your contact information is up to date.
2. Mail quarterly (or monthly): Regular communication keeps you top of mind.
3. Email your database monthly: Share valuable information and updates.
4. Host virtual events: Encourage past clients to invite their friends for a fun and informative gathering.
5. Host in-person events: Whether it’s a client party, meet and greet, or appreciation event, face-to-face interactions strengthen relationships.
6. Client pop-bys: Surprise your past clients with thoughtful gestures like holiday-themed gifts or a simple coffee meetup.
7. The anniversary card: Utilize your MLS to track important dates and send personalized anniversary cards.
8. Use your CRM: Set up automated anniversary emails to ensure you never miss an opportunity to reconnect.
9. Social media advertising: Include past clients in your annual advertisement boosts to remind them that you’re always available for their real estate needs.

One of the most effective ways to stay in touch with past clients is to build an unforgettable relationship. Be the go-to person regardless of the opportunity.

Remember, your brand gives you influence that money cannot buy. Are you a brand? The key to success lies in becoming a person that people say yes to without knowing the opportunity, simply because you are the go-to person for real estate.

Ready to take your real estate business to the next level? Explore my online courses and learn how to master client relationships for lasting success.