• HOME
  • ABOUT
  • BLOG
  • CONTACT
  • LEARN FROM CARRIE
  • HIRE CARRIE
  • The Agent Journey

Carrie J. Little, BS, MS | Smart Girl Media

Customer Experience Marketing for AGENTS Real Estate Real Estate Blogging REALTOR Tips Social Media

The Most Important Personas for Real Estate in 2015

January 20, 2015

The Most Important Personas for Real Estate in 2015

Buyers and Sellers are the most important Stakeholders for Real Estate Agents and Broker/Owners.  Without a buyer and a seller our businesses wouldn’t exist.  Who are buyers and sellers?  A buyer is someone that is willing and able to purchase a home.  A seller is someone that is selling a home.

Although we have buyers and sellers it’s important to watch the trends in real estate.  Who are the buyer’s for the 2015 market?  Who are the sellers for the 2015 market?  If you know this information as a real estate agent you will understand where to focus your marketing efforts.

Who are the customer personas for 2015?

  1. Millennials are expected to outpace the Gen X group in home ownership for 2015. As our rental rates rise Millennials will seek home ownership. This group is expected to spend 1.6 Trillion dollars on home ownership in the next 5 years.  Tip:   Take advantage of social media.  Millennials are heavy users of technology.
  1. The overseas investors are still finding U.S property more appealing. Most foreign buyers are paying in all cash and consider it safer to invest their dollar.
  1. Baby Boomers might be ready to downsize and relocate. Home values have been increasing for the past few years.  The bottom of the Northern Illinois Market was in April of 2013 and we’ve seen nothing but increase home values.  Therefore, the Baby Boomer’s are likely to take advantage of the improved real estate market.
  1. The Boomerang Buyer will make a comeback to home ownership. A Boomerang Buyer is someone that lost their home in foreclosure or ended up selling their home short of what was owed when home values plummeted.   Many of these original home owners understand the process and will purchase again.  If a real estate agent sold a home for a seller as a ShortSale, prior to 2012, now would be a great time to reconnect with that seller to start the home buying process for 2015.

Based on my research the top 4 customer personas for 2015 include: Millennials, Overseas Investors, Baby Boomers and the Boomerang Buyer.  As a real estate professional it’s important to understand the trends.   If you understand how to research your local market using tools that include Google Trends, Google Analytics, social media trends, REALTOR®.org Trends, Corelogic – a Smart Data company, your multiple listing service and your local tax records you will be better prepared on who your target market is for the year.

“If you wait until there is another case study in your industry, you will be too late!” – Seth Godin (Author Of Permission Marketing)

TAGS:Lead Generation for real estateNew AgentsReal estate agent
Share
Carrie J. Little

Hi, I'm Carrie J. Little, BS, MS, founder of Smart Girl Media. I'm a digital marketing strategist and big data speaker for the real estate industry. I educate, motivate & inspire REALTORS with the latest technology. I'm the Designated Managing Broker-Owner of CarMarc Realty Group.

You May Also Like

Easy Ways to Build Better Social Media Graphics!

November 26, 2019

Build Your Real Estate Brand with Social Media

March 5, 2015

Coach, Mentor, The Helpdesk or a Trainer!

September 25, 2020
Previous Post
Run Your Business Like A Business Series for REALTORS® Tip Two
Next Post
Customer Lifecycle Analysis in Real Estate-What Companies Are Doing This Right?
hi, im carrie
Get To Know Me

Get To Know Me

Hi, I'm Carrie J. Little, BS, MS, founder of Smart Girl Media. I'm a digital marketing strategist and big data speaker for the real estate industry. I educate, motivate & inspire REALTORS with the latest technology. I'm the Designated Managing Broker-Owner of CarMarc Realty Group.

Latest on Youtube

Latest on Youtube Latest on Youtube

Watch Part 1 of 6 of The New Real Estate Agent's Journal Series! In this video, we're answering the question "Why did you get into real estate?"

Subscribe to My Channel
Based in

Based in

West Chicago, Illinois

Categories

  • #NARannual
  • Apps for Real Estate
  • Business for Real Estate
  • Carrie Bey-Little
  • Carrie J Little
  • CEM
  • Coffee with Carrie
  • Content Marketing
  • Creating Video for Real Estate
  • CRM
  • Customer Experience Marketing for AGENTS
  • E-signatures
  • Facebook
  • Facebook for REALTORS
  • Facebook Live
  • Facebook Messenger
  • Google and Real Estate
  • Graphics for Real Estate
  • IGTV
  • Instagram
  • Instagram for Hootsuite
  • Lead Generation Real Estate
  • Linkedin for Real Estate Agents
  • listing leads
  • Live Streaming
  • Millennial Generation
  • Mobile Office
  • Motivation
  • NAR
  • New Agent
  • New REALTOR
  • Periscope
  • Periscope for Real Estate
  • Positive Affirmations
  • Positive Speaking
  • Real Estate
  • Real Estate Analytics
  • Real Estate Blogging
  • Real Estate Education
  • Real Estate Influencers
  • Real Estate Networking
  • Real Estate Software
  • Real Estate Systems
  • REALTOR Tips
  • Smart Girl Media
  • Snapchat for Real Estate Agents
  • Social Media
  • Social Media for REALTORS
  • Social Media Networking
  • Success
  • Technology
  • Thought Leadership
  • Top Agents
  • Uncategorized
  • Working in a Crisis

Recent Posts

  • Scaling with Social: When DIY Stops Working and It’s Time to Hire

    April 29, 2025
  • How Sheena Baker Built a Real Estate Business by Simply Showing Up

    April 23, 2025
  • Memory, Projects & AI Hacks

    March 5, 2025
my favorites

My Favorite Tools

Studio Lights

Home Office Wear

Real Estate Agent Jumpstart Kit

Be The First To Know

Never miss another event. Sign up to receive Carrie’s upcoming schedule, including MLS Events, Continuing Education, Social Media Education, and more!

YES, SIGN ME UP

  • HOME
  • ABOUT
  • BLOG
  • CONTACT
  • LEARN FROM CARRIE
  • HIRE CARRIE

Copyright © 2021 Carrie J. Little | Smart Girl Media. All Rights Reserved. Branding & Site by Studio Classica.