Your Comfort Zone Makes You Average

Stop second guessing yourself!

It’s time to get serious about the real estate business and get out of our comfort zones. We are typically afraid to go after business for many reasons.  Before working in real estate, I worked a regular job and that job provided a “paycheck”.  When you receive a paycheck for your work, it is easy to remain in that regular job or comfort zone.  When someone else pays you, it’s easy to keep doing what you’re doing.

So, ask yourself these questions?  Do you want to remain in your comfort zone? Do you want to get out of that zone and actually make a living in real estate?  Here are reasons agents stay in their comfort zones.

1. You’re receiving a paycheck for your efforts
2. You don’t know the business so you’re afraid to go after business
3. You’re afraid of rejection
4. Procrastination – you don’t know how to move forward
5. You’re used to the same old same old – you don’t want to change
6. FOMO – Fear of missing out and you have to do what everyone else does
7. You’re okay with being average – successful people are not average. They think outside the box
8. You care what other people think

If you are challenged with any of these reasons, it’s time to take action!  Get out of your comfort zone and start reaping the benefits of the real estate industry.  You can do it, but it takes work.

7 ways to get out of your comfort zone

1. Work on the business while receiving a paycheck – you will need to work longer hours, but while your comfortable with a check, take advantage of working part time
2. I cannot say it enough, “you must learn the business” If you do not learn the business, you’ll never be successful in real estate and you’ll eventually end up hanging or losing your license
3. Practice makes perfect practice with your neighbors and family – now is a good time to practice the listing presentation via zoom with a friend. You need a routine to be successful.
4. Work in familiar territories – You are targeting an area you are not familiar with or your network is in a different arena – I don’t live on the north shore, so it’s likely I won’t sell in that marketplace
5. You do not own a house and you do not know what it is like to sell one or buy one.  This is easy to over come when you start listing and selling homes, but if you do not own a house, how can you explain the process if you’ve never gone through it?  Not every agent owns a home, but if you do, it’s so much easier to sell homes.
6. Practice explaining real estate or market data. How about creating videos that talk about the market or sending mailers to your neighborhood that show you are the expert!
7. Positive confessions. I am a listing agent, I will be a top producer, people trust me with the sale of their homes, because I am a professional.

What steps will you take to become an agent that is uncomfortable with the comfortable.  The worst thing that could happen is that someone does not choose you to list their home or a buyer does not select you as their agent.  If you don’t start working with buyers and sellers, you won’t move forward in the business of selling real estate.