I “Need” a Buyer Lead!
Your goals are set and you are ready to hit the ground running in 2016. Buyer leads are extremely important to a real estate agents’ business. I often hear agents and brokers say that “listings” are more important. Yes, without inventory buyers cannot buy a home. However, without a buyer the listing cannot sell. Let me help you reach your 2016 buyer goals.
I love basic tips for lead generation and using data to find a new lead. I’m 
always “SHOCKED” when agents get stuck on where to find the new lead. Sales isn’t rocket science. It’s building the funnel, working the funnel and remaining consistent. Here are my 8 suggestions to generate buyer lead generation.
Your Personal List
This list might include family, friends, former classmates, former co-workers and parents from your kid’s sport groups. Think out of the box. Who are you spending most of your clients with? These are people that might refer you if they knew you were a real estate agent.Can you think of more?
| Family | Friends | Former Classmates |
| Former Co-workers | The Kid’s Sport Groups | Church |
| Businesses you patronize | Your Spouses Network | Can you think of more? |
Recent College Graduates
Work with your local lender. There are programs available for recent college graduates for those that qualify.
1st Generational Buyers
Do you know there are people that grow up in families that have always rented? Might seem strange but there are many that don’t know they can own a home. Yes, you’ll need to educate, hand-hold the buyer from start to finish, and possible create a plan to save enough money for a down payment. You may even need to negotiate for assistance with closing costs. But if you do you’ll have a client for life.
Boomerang Buyers are coming back to the market place. It’s expected that 7.3 Million boomerang buyers will help the market over the next 8 years. These are people that lost their homes in foreclosure, short sales or deed in Lieu of foreclosure. Many have already repaired their credit and understand the value of home ownership.
Rental clients or Tenants
Check your Multiple Listing Service for people that rented out a property in 2015 that have a lease that will expire. I recommend looking at those that need to make a decision in the next 60 days. Download the list and build a campaign around that data. Your Multiple Listing Service might just be the hidden secret you’ve been looking for.
- Age 18 to 34
- Most Diverse Group in the U.S.
- Shaped by Technology
- Value Community, Family & work
- Invested in themselves – 47% have college degrees
- Sticking with the same employer
- Living with Parents longer
- 52 +
- 10,000 boomers retire everyday
- Most are financially stable
- Consider Downsizing and not necessarily moving out of state. They are downsizing to the cities they already live in.
Social Media Network
The power of a social media community can change the way you do business. Whether you are using social media or not social networking is a great way to generate a lead with little to no cost. Tell your network you’re an agent. Provide educational material on the market place. If your network is unaware that you’re an agent how will they know to refer you.
