By Carrie J. Little, BS, MS | Designated Managing Broker (Illinois & Florida) | CARMARC Realty Group
Grab your coffee—because we need to talk. 😊
I’ve been teaching in-person classes again (AI + Instagram strategy), and you know what I’m noticing? I’m not shocked—but I am concerned: a lot of real estate agents are still winging it.
And here’s the problem: you can’t wing your way into consistent closings. You can’t freestyle your follow-up and then wonder why buyers ghost you. You can’t “manifest” a $200,000 year while doing random stuff all day. Faith without works is dead… and so is your pipeline if you don’t get a process.
That’s why I’m sharing this blog: Stop Winging It: The Buyer Commitment Blueprint—a step-by-step system to help you convert buyers with confidence, professionalism, and structure.
First, ask yourself this: What does your day look like?
When I ask agents this question, it gets quiet fast.
- Are you working a checklist?
- Or are you reacting to texts, scrolling social media, and “hoping” something hits?
Because hope is not a strategy. And if real estate was a weekly paycheck job, you would work it differently.
Put yourself on salary (seriously)
Write down what you want to make this year.
- $100,000/year = $8,333/month
- $200,000/year = $16,666/month
Now be honest: Are you doing the work daily to earn that monthly salary?
Because if you’re not, your goals are basically a vision board with no engine.
Before you convert buyers, you have to generate them
Last week we talked leads, and I’ll repeat the simple truth:
My top lead-gen reminders:
- Reach out to everyone you know and ask for the business.
Yes—ask. Even if you’re not perfect at what to say. You get better by doing it. - Use the MLS strategically.
Look for:
- renters who can become buyers
- move-up buyers
- homeowners showing signs they’re ready for a change
- Create buyer-focused content on social media.
My youngest told me, “You need to educate the public.” And they were right. If your content is only for agents, you’re missing a huge opportunity.
Create buyer-focused content on social media
My youngest told me, “You need to educate the public.” And they were 100% right.
If all your content is only talking to other real estate agents, you’re missing a massive opportunity. Buyers are on social media every single day, scrolling with questions in their head they don’t know how to ask yet. Your job is to answer them before they ever call another agent.
Buyer-focused content doesn’t have to be fancy. It needs to be clear, educational, and consistent. Explain the process. Break down financing. Talk about timelines, expectations, mistakes to avoid, and what buyers really need to know before they start touring homes. When you educate, you build trust—and trust is what turns viewers into clients.
If you want more buyer leads, stop posting only for agents and start educating the public. Buyers don’t need hype; they need clarity. When your content teaches instead of sells, you position yourself as the professional they want guiding one of the biggest decisions of their life.
