Avatars & Animation: Should You Build a Digital Version of Yourself?

“Should You Build an AI Twin? Animation, Avatars, and Not Becoming the Smartest, Brokest Agent in the Room”

An AI twin or digital avatar is basically a digital version of you—animated or hyper-realistic—that can talk, move, and deliver content using your words, your style, and sometimes even your actual voice.

You can create:

• A digital “you” that teaches buyers and sellers.
• A cartoon or stylized version of you that explains real estate, wealth building, or homeownership.
• A character that represents your brand without you having to be on camera every single day.

This used to be Disney-level stuff. Now it’s, “Log in, upload, type a prompt, and wait 30 minutes while it renders.”

Tools You Can Use to Create Animation & AI Twins

If you just want the tools, here’s the list I gave live:

• Midjourney (with or without Discord)
• Sora via ChatGPT – sora.chatgpt.com
• Descript – descript.com
• Canva – canva.com (use Canva AI + Video Clip)
• Adobe Animate
• HeyGen – heygen.com
• D-ID – works on its own and inside Canva
• Hedra – hedra.com
• CapCut – for stitching and editing
• OpenArt.ai – used by some AI artists, but it’s not a one-and-done tool, you still need rights, voice, and music

Are there more? Absolutely. New tools are popping up faster than new agents after a hot market. These are just a starting point.

Why You Might Want an AI Twin

Let’s be honest. Some of you hate being on camera. Some of you love the idea of content but not the idea of hair, makeup, and a ring light at 6:00 a.m. Here’s where an AI twin starts to make sense:

1. Time Saver & Consistent Presence
   Your AI twin can show up when you’re busy showing houses, at a closing, at your kid’s game, or on a plane to a conference. Pre-recorded but still “you.”
2. Content on Your Worst Days
   Didn’t sleep? No makeup? Bad hair day? Your AI twin does not care. You can feed it your script and let it deliver.
3. Lead Generation & Brand Presence
   More content = more visibility. When you create animated educational videos for buyers, sellers, and homeowners, you stay top of mind and look like the go-to expert.
4. Creative Experiments
   Want to teach wealth building to kids? Create a kid-friendly animated version of you. Want to dance but your knees said no? Let the avatar dance.
5. 24/7 Educator
   An AI twin can live on YouTube, your website, inside your membership, or in drip campaigns—answering the same questions over and over without you having to repeat yourself.

The Hard Truth: Don’t Become the Smartest, Brokest Agent

Now here’s where I tell it like it is.

Learning all these tools takes time. I used to edit television programming for a living. I understand rendering, timing, and the patience it takes to get a two-minute video just right. One of my recent AI videos took about an hour to write and another 30+ minutes just to render.

If you spend all day learning Midjourney, Sora, Canva, Hedra, D-ID, and every new shiny thing, but you’re not showing houses, not following up with leads, and not writing offers…

You’re on your way to becoming the smartest, brokest entrepreneur or the smartest, brokest real estate agent.

So here’s my rule:
Learn this in your off time. After business hours. Early mornings. Evenings. Weekends. But do not sacrifice your income-producing activities to become a full-time AI hobbyist.

Legal & Ethical Reality Check

Now, before you run off to create “Barbie Realtor,” “Wonder Woman Agent,” or “Chicago Sky Starting Forward Carrie,” slow down.

Ask yourself:

• Do I have the rights to the content I’m using?
  Music, logos, characters, jerseys, brand names—those are protected. Just because AI can generate it doesn’t mean you’re allowed to use it.
• Am I using my own images and concepts?
  When you use your own photos, ideas, brand colors, and content, you’re on much safer ground.
• Am I respecting trademark and copyright?
  Go look up the Digital Millennium Copyright Act (DMCA) and start paying attention to how AI and copyright are evolving.
• Am I in compliance with license law and the Code of Ethics?
  If you’re a real estate professional, your AI twin still has to play by the rules.
  Don’t build “RealtorBot 3000” using the REALTOR® mark in a way that violates NAR guidelines. Don’t create an avatar that looks like it’s giving legal advice or pretending to be someone else.

And if you’re going to create a real estate AI twin, you might want to at least run the idea by your designated managing broker—after you test it, of course. 😉

How I’d Use an AI Twin

Here’s how I’d (actually) use it:

• To educate consumers on buying, selling, and building wealth through real estate
• To run content 24/7 so my business can work even when I’m offline
• To teach the next generation—kids and young adults—about real estate, money, and ownership using fun animation
• To experiment creatively with things I’ve always wanted to do without needing a full production studio

You don’t have to become an animation expert overnight. But you cannot afford to pretend this isn’t happening