The Real Truth About Creating Content as a Real Estate Professional

If you want to grow your business in today’s market, you can’t hide behind postcards and open house flyers. You need content — real, raw, and relatable content. And yes, that means picking up your phone and actually talking to people. I recently asked a young adult what advice she’d give real estate agents about creating content. Her answers were brutally simple… and painfully accurate. Let’s get into it.

1. First Things First — Clean Your Camera

If the lens on your phone looks like it’s been dipped in chicken grease, your content will too.
A clean camera instantly upgrades your brand without spending a single dollar. Blurry content screams “I don’t care,” and trust me, viewers feel it.

2. Your Aesthetic Matters More Than You Think

People judge what they see.
Messy backgrounds, bad lighting, weird angles, and chopped-off feet? It all sends the wrong message.

Here’s the hard truth:

• If your photos don’t look good to you, they won’t look good to anyone else.
• People are nosy. They’re going to look past you and into your background.
• Crunchy towels, cluttered countertops, unmade beds — all of it becomes the headline.

Before you hit record, take 10 seconds and scan your surroundings like a buyer walking into their first showing.

3. Create a Mood Board — But Don’t Copy

There’s a difference between inspiration and imitation.
Pull ideas, study angles, watch trends — then make them your own. Copy someone word-for-word and the internet will roast you. People aren’t shy about calling out copycats, and you do not want that smoke.

4. Real Content Beats Perfect Content Every Time

This generation doesn’t want polished commercials.
They want “day in the life,” “get ready with me,” and behind-the-scenes moments that actually feel human.

People relate to:

• Making coffee
• Driving to a showing
• Opening emails
• Walking into the post office
• Locking up after an appointment

Yes, the mundane stuff.
People scroll because they’re nosy — and your day is more interesting than you think.

5. Mixing Real Estate With Beauty, Lifestyle, or Personal Topics

Can you do it? Yes.
Should you be strategic? Also yes.

If your page is primarily real estate, adding too much unrelated content confuses people. If you want to talk beauty, lashes, hair, makeup, cooking, or lifestyle? Consider a second page — unless you’re tying it directly into your real estate day.

Example:
A quick clip of you doing makeup before heading out to show homes? Perfect.
A full glam tutorial on your real estate business page? Not so much.

Know your audience and serve them what they followed you for.

6. If You Show Homes… Get Permission

This one is simple.
If the property isn’t yours, don’t record it without authorization.
Enough said.

7. Lighting, Angles, and Tools Matter

You don’t need a production studio, but you do need:

• A tripod
• Good natural light (or a ring light)
• Angles that flatter you and the property
• A stable shot — not the earthquake cam
• Clear audio

These are basics. If you want people to take you seriously, you need to look serious.

8. Give People Something to Talk About — In a Good Way

People are going to talk regardless.
Your job is to make sure they’re talking about your value, not your cluttered bathroom shelf.

Aesthetically pleasing content builds trust faster than any script.

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Stop overthinking.
Stop worrying about being perfect.
Stop trying to impress everyone.

Real estate is personal. Content is connection. The agents winning in 2025 are the ones who show up consistently, authentically, and intentionally — clean camera and all.

If you want help planning content or building a strategy that actually works for your brand, you know where to find me.