Create Video Like a Pro

Create and Shoot Better Videos for Your Business

During the Covid 19 Pandemic REALTORS, Business owners, educators, and kids are now being forced to be their own videographers, camera operators and photographers.  Even if you are afraid of video, we are all finding out that we must become proficient with implementing video into our businesses, school lessons and more.  Even our kids are communicating with grandma and grandpa via mobile devices.  Knowing this, it is time to get with the program.  We must become better camera and videographers.

In our industry, REALTORS, are using video more than ever.  From virtual office meetings, to virtual classes, virtual open houses, and virtual showings.  We are forced to re-invent ourselves to remain relevant and essential.  Whether you are already using video or not, I have a few tips on how to create better video experiences.

[youtube https://www.youtube.com/watch?v=nexpAABvneY]

When recording video always think about the viewer.  It is not how you see them, it is how they see what you are recording, showing houses live, building virtual open houses or any video!  Think about how you watch TV, we watch television on a rectangle TV or horizontal view.  Vertical video or view is great for Facebook messenger, snap-chat, Instagram and IGTV stories.  In the real world our depth perception wants us to view video with a larger screen or horizontal view.

1. Create video in horizontal view and when showing houses virtually
2. Slow down when showing homes virtually. Remember the buyer is not in the home with you.  If you move too quickly then the buyer cannot see the home from your view.
3. Use a tripod or a stabilizer when showing homes. Your video tour will present cleaner to the viewer.
4. Natural light is a must. Show homes virtually during the day if possible.  If not, turn on all the lights before showing the home virtually.  The same steps you would take if you prepared the home for a showing.
5. Invest in a tripod or a stabilizer. Pick one.  It does not need to be expense.  You just need to use it!
6. Advance tip – use a larger tripod when showcasing each room and turn the phone using the swivel mechanism to turn the phone. This provides a professional look.
7. If you do not have a tripod use a pop socket to hold your phone steady. There is nothing like shaking while showing homes or shooting video.

You can do this!  Just start, you do not have to be a pro today, but with consistency and practice you will become proficient.  Practice makes perfect.