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Carrie J. Little, BS, MS | Smart Girl Media

Smart Girl Media

Memory, Projects & AI Hacks

March 5, 2025

AI is evolving faster than ever, and if you’re using ChatGPT, you’ve probably noticed some changes. In our latest Twinfluence episode, Mina and I explored ChatGPT’s newest updates and how they can enhance your business, real estate, and content creation strategies.

ChatGPT’s New Memory Feature: What You Need to Know

One of the biggest updates is ChatGPT’s memory. Unlike before, where each conversation started fresh, ChatGPT now learns from previous chats, adjusting responses based on your unique style and needs. You can enable this feature in your settings under Personalization and even customize how ChatGPT recalls past conversations.

For me, as a real estate professional, this means ChatGPT now remembers my prompts for market comparisons, blog writing, and social media content—saving me time and making my AI assistant even more effective. Mina, on the other hand, is leveraging this feature in education to refine how AI assists her work in schools.

Another game-changer is the Projects feature, which lets you categorize and organize conversations. Think of it as a digital filing system where you can keep ongoing chats, PDFs, and instructions in one place. This is particularly useful for real estate professionals, content creators, and educators who need structured AI-driven workflows.

For instance, I’ve created projects for different cities where I compare real estate data, generate blog posts, and create social media content—all in one AI-driven process. Mina has structured her projects to refine YouTube content and research education trends.

Mina shared an excellent tip: By uploading YouTube’s SEO guidelines into a ChatGPT project, AI can now generate optimized video titles, hashtags, and descriptions that align with trending searches. This means your content is more likely to rank higher and be discovered by your audience.

If you’re using ChatGPT for research, business, or real estate, now is the time to integrate these features into your workflow. AI is only getting smarter, and those who adapt will stay ahead of the curve.

Are you using ChatGPT’s new memory and projects features? Let us know how it’s working for you!

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Carrie J. Little

Hi, I'm Carrie J. Little, BS, MS, founder of Smart Girl Media. I'm a digital marketing strategist and big data speaker for the real estate industry. I educate, motivate & inspire REALTORS with the latest technology. I'm the Designated Managing Broker-Owner of CarMarc Realty Group.

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Hi, I'm Carrie J. Little, BS, MS, founder of Smart Girl Media. I'm a digital marketing strategist and big data speaker for the real estate industry. I educate, motivate & inspire REALTORS with the latest technology. I'm the Designated Managing Broker-Owner of CarMarc Realty Group.

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