• HOME
  • ABOUT
  • BLOG
  • CONTACT
  • LEARN FROM CARRIE
  • HIRE CARRIE
  • The Agent Journey

Carrie J. Little, BS, MS | Smart Girl Media

CEM Customer Experience Marketing for AGENTS Real Estate Social Media Technology Top Agents

Social Media Marketing Plan for AGENTS

October 23, 2014

1. Select the time of day to share on Social Media

There is no cookie cutter method to social media marketing.  Selecting the right time to share or post on social media is key to a successful real estate social media marketing plan.     The best times of day to post can often depend on your followers or customer personas.   Millennials are on social media all day using their mobile apps.  About 60% of mobile users are accessing their social media sites throughout the day.   So when are the best times to share on Social Media?

  • Early in the morning before people get to work
  • Lunch time when we go to lunch
  • 1 to 4pm gets the highest click thru rate on Facebook
  • Wednesday around 3pm on Facebook
  • Weekends after 8am and before 8pm
  • Check out the HUBSPOT Graphic for best times to post

2. Choose your content

Many agents have no idea where to begin when adding content to their Facebook Business pages.   But if you take a few minutes to think about the real estate industry I am sure you can come up with information you want others to know about Real Estate.   Here are a few tips for choosing content.

  • Use statistics from your MLS to share city specific data
  • Share industry specific information
  • House Logic has a FREE REALTOR content driven website – You’ll need your NRDS#
  • How about information you receive from your Board, NAR and your REALTOR Magazine
  • Do you know your local city events, farmers markets and building programs
  • Facebook and Hootsuite allow future scheduling.   Plan your social content posts.

There is no excuse.   Become the industry expert on social media

3. Follow up is key

Make sure you have the Facebook and Facebook Pages apps on your smart phone, tablet or iPad.  By using these apps you can respond to real estate questions in a real time format when you say “Yes” to push notifications.

4. Engage your followers

Are you an expert at networking?  Are you good at talking on the phone?   Are you a good writer?  If you can do any of the above you can engage your followers.   Talk to your Facebook friends, family, network and Fan Page Likes.  When your followers post make a comment, Click LIKE or send a private message.  Of course, if it’s someone’s birthday.  Say “Happy Birthday.”  By doing these simple steps for engagement you can increase your social presence and let your “Facebook Sphere” know that you exist.

5. Review your Analytics

Facebook Pages has an Insights section so you can track your followers:

  • LIKES
  • Reach – Agents can track their organic and paid reach
  • Visits – Who is visiting your page and how are they getting to your page. Do you have special pages on your Facebook page?  You can track those visits as well.
  • Posts – When are your followers online
  • People – Who are your followers? Below is an actual chart of my Real Estate followers.

Everyone can build a Social Media Marketing plan.   I recommend starting with Facebook.  Facebook is still the most used Social Media Site in front of Twitter, Pinterest, Instagram and Google+.  Join me at the MORe #TechFest2014 to build your Facebook Real Estate Fan Pages.

Share
Carrie J. Little

Hi, I'm Carrie J. Little, BS, MS, founder of Smart Girl Media. I'm a digital marketing strategist and big data speaker for the real estate industry. I educate, motivate & inspire REALTORS with the latest technology. I'm the Designated Managing Broker-Owner of CarMarc Realty Group.

You May Also Like

Virtual Office 101

April 7, 2020

Customer Experience Metrics for Real Estate Agents

September 28, 2014

What is 411?

April 17, 2014
Previous Post
Why is Customer Loyalty Important for REALTORS®
Next Post
Go Paperless with MRED
hi, im carrie
Get To Know Me

Get To Know Me

Hi, I'm Carrie J. Little, BS, MS, founder of Smart Girl Media. I'm a digital marketing strategist and big data speaker for the real estate industry. I educate, motivate & inspire REALTORS with the latest technology. I'm the Designated Managing Broker-Owner of CarMarc Realty Group.

Latest on Youtube

Latest on Youtube Latest on Youtube

Watch Part 1 of 6 of The New Real Estate Agent's Journal Series! In this video, we're answering the question "Why did you get into real estate?"

Subscribe to My Channel
Based in

Based in

West Chicago, Illinois

Categories

  • #NARannual
  • Apps for Real Estate
  • Business for Real Estate
  • Carrie Bey-Little
  • Carrie J Little
  • CEM
  • Coffee with Carrie
  • Content Marketing
  • Creating Video for Real Estate
  • CRM
  • Customer Experience Marketing for AGENTS
  • E-signatures
  • Facebook
  • Facebook for REALTORS
  • Facebook Live
  • Facebook Messenger
  • Google and Real Estate
  • Graphics for Real Estate
  • IGTV
  • Instagram
  • Instagram for Hootsuite
  • Lead Generation Real Estate
  • Linkedin for Real Estate Agents
  • listing leads
  • Live Streaming
  • Millennial Generation
  • Mobile Office
  • Motivation
  • NAR
  • New Agent
  • New REALTOR
  • Periscope
  • Periscope for Real Estate
  • Positive Affirmations
  • Positive Speaking
  • Real Estate
  • Real Estate Analytics
  • Real Estate Blogging
  • Real Estate Education
  • Real Estate Influencers
  • Real Estate Networking
  • Real Estate Software
  • Real Estate Systems
  • REALTOR Tips
  • Smart Girl Media
  • Snapchat for Real Estate Agents
  • Social Media
  • Social Media for REALTORS
  • Social Media Networking
  • Success
  • Technology
  • Thought Leadership
  • Top Agents
  • Uncategorized
  • Working in a Crisis

Recent Posts

  • The Power of ChatGPT for Real Estate Agents

    March 10, 2023
  • Leverage Social Media for Real Estate

    March 24, 2022
  • Target your sphere of influence with purpose

    October 19, 2021
my favorites

My Favorite Tools

Studio Lights

Home Office Wear

Real Estate Agent Jumpstart Kit

Be The First To Know

Never miss another event. Sign up to receive Carrie’s upcoming schedule, including MLS Events, Continuing Education, Social Media Education, and more!

YES, SIGN ME UP

  • HOME
  • ABOUT
  • BLOG
  • CONTACT
  • LEARN FROM CARRIE
  • HIRE CARRIE

Copyright © 2021 Carrie J. Little | Smart Girl Media. All Rights Reserved. Branding & Site by Studio Classica.